Every conversion in Reports → Conversions log has one of these statuses:
| Status | Meaning | What happens next |
|---|---|---|
| Pending | Recorded, waiting for the advertiser to validate (order not cancelled/returned, lead is real, traffic rules respected). | Becomes Approved or Declined at the end of the advertiser's hold period. |
| Approved | Advertiser confirmed it. Payout is added to your Approved balance. | Goes through Indoleads' validation cycle (~30 business days), then becomes withdrawable. |
| Declined | Advertiser rejected it. No payout. | Final. Typical reasons: order cancelled/refunded, duplicate, fraud/self-purchase, forbidden traffic type, out of GEO. You can ask your manager for the reason if the advertiser provided one. |
| Overage (overaged) | Approved but above the offer's cap. | Usually not paid, unless the advertiser agrees to pay over cap. |
| Paid | Included in a payout that was withdrawn. | Final. |
The advertiser decides Pending → Approved/Declined; Indoleads can't approve a conversion on the advertiser's behalf. If a conversion is stuck in Pending well past the advertiser's stated hold, see Pending too long.
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