Setting up your offer: what we need and what each field means

Your Indoleads manager creates the offer for you (on Growth plans it's part of setup). This is the checklist of what to prepare and how each setting affects publishers.

Basics

• Title, logo, description — what publishers see in the catalogue. Describe the product, the audience, and why it converts.
• Category (vertical) — e-commerce, travel, finance, software, dating, games, nutra… Publishers filter by it.
• Website URL (preview) and Offer URL (where traffic lands; we append click_id and other tokens).
• Landing pages — extra URLs publishers can choose instead of the home page.
• Deeplinking — Yes lets publishers link to any page of your site (product, category); usually +CR.
• GEO coverage — countries where the offer pays. Users from other countries can be sent to a geo-redirect URL instead of an error.
• Devices — all / mobile / desktop.
• Visibility — Active (open to all), Need approval (you vet publishers — see Approving publishers), Private.
• Status — active / inactive (paused; existing links show in publishers' dead-links report).

Money

• Payout type — CPS (% of sale), CPA/CPL (fixed per action), CPI (per install).
• Revenue (what you pay Indoleads) and payout (what the publisher gets) — or a single rate if commission is agreed as a share; per-category rates via the cat parameter.
• Short payout — the one-liner in the catalogue ("up to 8%", "$12 per lead").
• Hold period — days you take to validate. Be realistic; publishers see it and plan cash flow around it.
• Cookie lifetime — attribution window after the click (7–30 days is common; longer attracts content publishers).
• Cap — optional limit on conversions/budget per period; conversions above cap get Overage status.

Rules

• Traffic restrictions — allowed / need approval / forbidden per traffic type. Publishers can only generate links from sources of allowed types.
• Promo materials — banners (standard sizes), coupon codes, XML/CSV product feed for e-commerce.

Tracking — postback / pixel / container / API — see Integration options. Your security_token and offer ID appear on the offer page after creation.

Changes after launch (payout, GEO, restrictions) — send to your manager; publishers get an automatic "offer updated" notification for material changes.