Launch your own affiliate program on Indoleads Platform: the complete setup guide

Modified on Mon, 17 Aug at 11:29 PM

Who this is for. You run a business — an online store, a SaaS, a service, an app — and want your own affiliate (partner) program: partners bring you customers, you pay them a commission for confirmed sales or leads. Indoleads Platform gives you the whole stack for that: partner sign-up page under your brand, tracking links, conversion tracking, partner approval, commission calculation, reports and payouts. You are the advertiser and the network owner at once; your partners are the publishers.

What you'll have at the end: a "Partner program" page on your site → partners register → get tracking links → send traffic → your site reports conversions to the platform → you approve them → the platform calculates commissions and pays partners.

Time: 2–4 hours of setup plus DNS propagation. You'll need: access to your DNS, an email account for notifications, Google Tag Manager on your site (or 20 minutes of a developer's time to add it) for the tracking tag.

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Step 1 — Create your Platform account

Sign up at https://app.oneklix.com/register (Indoleads Platform, formerly Oneklix). One account gives you the network-admin role: you'll see Whitelabel Settings, Users, Offers, Reports.
Confirm your email, set 2FA (email codes).
Fill in Account → Profile: company name, contact email, currency — this appears on invoices and in emails to partners.

Step 2 — Put the platform on your domain

You want partners to log in at partners.yourbrand.com, not at an Indoleads sub-domain, and tracking links to look like go.yourbrand.com/abc123.

Whitelabel Settings → Domain setup → Application Domain: enter partners.yourbrand.com. In your DNS add the CNAME shown on that tab.
Tracking Link Domain: enter go.yourbrand.com (or trk.); in your DNS add CNAME go → trk.oneklix.co.
Both records must be DNS only (grey cloud if you're on Cloudflare) — we issue the SSL certificates automatically once DNS resolves. Wait a few hours, up to 24.

Details and troubleshooting: Custom domain.

Step 3 — Brand it

Whitelabel Settings → Landing Page: logo, application name ("YourBrand Partners"), page title, meta description, About text, footer links to your Terms and Privacy Policy (required for a public sign-up page). Save. See Branding.

Step 4 — Make emails come from you

Without SMTP the platform sends no emails — partners won't get registration confirmations or approval notices.

Whitelabel Settings → SMTP: host, port, login, password of partners@yourbrand.com (or a transactional service — SES, Postmark, Mailgun; for Google/Microsoft use an app password). Make sure SPF/DKIM allow that sender.
Whitelabel Settings → Email Templates: adapt the six templates (register confirmation, new token, application approved, application declined, postback approved, offer status update) — logo, wording, language. Empty template = platform default.
Test: register a test partner from a private window and check the mail arrives, not in spam.

See SMTP & templates.

Step 5 — Create yourself as the advertiser

Offers belong to an advertiser record. Users → Advertisers → Add Advertiser — your company, an email you control, a password. (You can log in with it later to see the "advertiser view".)

Step 6 — Set the rules: categories and traffic types

Offers → Categories → Add: your vertical (E-commerce, SaaS, Travel…).
Settings → Traffic restrictions → Add the traffic types you'll allow or forbid: Brand keyword bidding, PPC, SEO, Coupons, Cashback, Incentive, Email, Social, Push, Native, Pop-up, Doorway… Decide now: e.g. forbid brand bidding and incentivized traffic, allow content sites, social, YouTube; put coupons on "need approval". Partners will only be able to pick sources of allowed types.

Step 7 — Create your offer

Offers → Add Offer. This is your program's public face and its rulebook.

Advertiser: you (Step 5). Title, logo, description — what you sell, who buys it, why it converts, average order value.
Category, devices, GEO coverage (countries where you accept customers) and optional geo-redirect URL for others.
Website URL (preview) and Offer URL — where traffic lands. Add the click token so tracking works: https://yourbrand.com/?click_id={click_id} (any URL parameter name is fine as long as your site stores it — see Step 8). Add landing pages if you have several; enable deeplinking to let partners link to any product page.
Payout type & amounts: CPS (% of sale), CPA/CPL (fixed per action) or CPI. Set payout — what the partner gets — and short payout for the catalogue line ("10% of every order").
Hold period — days you take to confirm orders (return window + margin, e.g. 30). Cookie lifetime — attribution window (e.g. 30 days). Cap if you need a monthly budget limit.
Visibility: Need approval is the safe default — you review each partner. Active — anyone registered can start immediately.
Traffic restrictions per type (from Step 6). Banners, coupon codes, XML/CSV feed — upload what you have; partners convert better with materials.
Status: leave inactive until Step 9 passes.

Field-by-field glossary: Offer setup · Platform specifics: Offers, categories, restrictions.

Step 8 — Install the Indoleads Universal Tag and mark up your site

This is what makes the whole thing work. Two things have to happen on your site: (1) when a partner's visitor arrives, we must catch the click_id and remember it; (2) when that visitor buys or signs up, the platform must learn about it with the order data. Both are done with one tag in Google Tag Manager — the Indoleads Universal Tag — plus three JavaScript variables on your order-confirmation page.

8.1 — Add the tag in Google Tag Manager

In GTM: Templates → Tag Templates → New → ⋮ → Import → upload the Indoleads Universal Tag.tpl file (download it from your offer page → Conversion Tracking, or ask platform@indoleads.com). Accept the permissions (it loads one script from fulltrack.org and uses the INDOLEADS_LIB global).
Tags → New → Indoleads Universal Tag. Field Offer ID = the ID of your offer from Step 7.
Trigger: All Pages — the tag must be present on every page. For an online store the non-negotiable minimum is four page types: home, catalogue/category, product card, and the "thank you for your order" page — the container reads page context on each of them (visit → browse → product → purchase) for attribution, the DMP audience and fraud checks; missing one breaks the chain. Save, Preview to check the tag fires on all four, then Submit/Publish the container.

What the tag does: loads our container script (container_v2) from fulltrack.org, reads click_id from the landing URL and stores it in a first-party cookie, handles attribution, fraud filtering and the DMP/retargeting audience. No developer needed for this part.

8.2 — Mark up the order-confirmation ("thank you") page
How it works: on every page the tag calls the platform for your offer's pixel content and runs it — on ordinary pages that's click capture and DMP; on the thank-you page it fires the conversion, taking the order data from JavaScript variables you define on that page. Open your offer → Conversion Tracking → Container — the platform shows the exact snippet with variable names. Put it on the thank-you page above the GTM snippet, filled from your order:


<script>
  var TXN_ID   = "ORDER_12345";   // your unique order / lead ID — prevents duplicates
  var RATE     = 149.90;          // order value (or the commission itself, per your offer's "exact commission" setting)
  var CURRENCY = "USD";
</script>

Most store platforms expose these values on the thank-you page (Shopify checkout.order_id / checkout.total_price, WooCommerce order object, etc.) — your web developer or agency maps them in 15 minutes. If your site uses another tag manager or none, use the same Container snippet from the offer page as a plain script.

8.3 — Orders and statuses from your CRM (optional but recommended)
We can receive orders and status updates from any CRM or store back-end — Shopify, WooCommerce, amoCRM, HubSpot, Bitrix24, your own — via API pull, webhook or server postback:


https://app.indoleads.com/acquisition?click_id=CLICK_ID&security_token=YOUR_TOKEN&txn_id=ORDER_ID&sale_amount=AMOUNT&currency=USD&status=approved

Use it to confirm/decline orders automatically after your return window (status=approved|declined, same txn_id), or as the primary conversion source if your checkout can't be marked up. Tell us what system you use — we'll wire it. Full parameter reference: Integration options.

Which one do I actually need?

Minimum: Universal Tag on all pages + order variables on the thank-you page — conversions arrive in real time, no CRM work.
Best: minimum plus CRM status sync — approvals/declines happen automatically, you don't validate by hand.

Step 9 — Test before you invite anyone

Create a test partner (Users → Publishers → Add Publisher) with a test source, generate a tracking link for your offer.
Open the link in a private window → you land on your site with click_id in the URL.
Complete a test order (use a coupon or a $1 product).
Within minutes the conversion must appear in Reports → Conversions log with the right partner, order ID and amount, status Pending.
Approve it there; check the amount matches your payout rule.

Nothing appears? In GTM Preview check that the Universal Tag fired on the landing page (cookie set) and that TXN_ID / RATE / CURRENCY are defined on the thank-you page before GTM loads; for CRM/postback check the security_token. Then set the offer to active.

Step 10 — Put the "Partner program" page on your site

Partners need one place to learn and join:

On your website create a page (e.g. yourbrand.com/partners) with: what you pay, cookie window, allowed traffic, materials, and a "Join" button → your registration link https://partners.yourbrand.com/register/publisher.
Or embed the sign-up: the white-label registration form runs on your app domain, so an iframe or a direct link both keep partners on your brand.
Add "Partner program" to your site footer/menu; announce it to customers and in relevant communities.

New sign-ups appear in Users → Publishers → pending — review the source (site/channel URL, audience, GEO) and approve or decline; partners get your templated email. See Users.

Step 11 — Run it: approvals, validation, payouts

Offer requests (if visibility = Need approval): Offers → Requests → Approve/Decline. Aim for a decision within a week. Approving publishers.
Validate conversions monthly, within your hold period: Reports → Conversions log → Approve/Decline (or send status= in postbacks). Declined = not paid. There is no auto-approval — unvalidated conversions stay pending and your partners lose trust. Validating conversions.
Payouts to partners. Approved commissions accumulate on partners' balances; partners create billing profiles and request withdrawals in Billing; you approve them as network admin. The money is yours and goes through your own payout gateway: you register with a supported payment partner, paste its API key into the platform (Billing → Payout settings) and payouts run from your account at that provider straight to your partners. Indoleads doesn't hold or move your funds — we only provide the integration; financial settlement is between you, the gateway and your partners.
Reports: Conversions log, Clicks log, Offers/Countries/Daily reports, Dead links — Reports. Watch: clicks without conversions from one partner (fraud signal), pending growing month over month (you're behind on validation), dead links (partners promoting a paused offer).

Step 12 — Grow

Ask us to list your offer in the Indoleads network as well — 60,000+ publishers on top of your own partners (paid separately; see Indoleads Growth).
Add coupon codes and a product feed — coupon and cashback partners convert best.
Recruit: your customers, bloggers in your niche, YouTube reviewers; the sign-up link works everywhere.

Setup checklist

[ ] Account created, 2FA on
[ ] App + tracking domains on CNAME, DNS-only, SSL issued
[ ] Logo, name, T&C and privacy links
[ ] SMTP works, templates adapted, test email received
[ ] Advertiser record created
[ ] Categories and traffic restrictions defined
[ ] Offer created: payout, hold, cookie, GEO, restrictions, materials
[ ] Indoleads Universal Tag in GTM on all pages (min. home, catalogue, product card, thank-you), thank-you page marked up, test conversion visible in Conversions log
[ ] Offer set to active
[ ] "Partner program" page live with the registration link
[ ] Payout gateway connected (API key), test withdrawal done
[ ] Monthly routine: approve requests, validate conversions, approve withdrawals

Questions at any step: platform@indoleads.com.