Offer page explained: payout, cookie lifetime, hold, cap, traffic restrictions

Open any offer (View) — read these before sending traffic:

• Payout — your commission per action. Read the full description: rates often differ by product category, new vs. returning customer, or country. Short payout in the list is a summary only.
• Model — CPS (% or fixed per sale), CPA/CPL (per action/lead), CPI (per install).
• Cookie lifetime — how long after the click a purchase is still attributed to you (days, sometimes hours). Longer is better.
• Hold — advertiser's validation time; plus Indoleads' ~30 business days. See Hold period.
• Deeplinking — Yes/No. See Deeplink.
• Cap — a limit on conversions or budget per day/month. Conversions above the cap get status Overage and are usually not paid.
• Traffic restrictions — allowed / need approval / forbidden per traffic type. Forbidden means forbidden — using it leads to declined conversions and account suspension. Brand bidding in search is forbidden on most offers.
• GEO / Top countries — where the offer pays and where it converts best.
• eCPC / eCPA / CR — average earnings per click / per action and conversion rate across our publishers. Use them to compare offers.
• Rating — monthly score (approval rate, eCPA, CR, GEO breadth, direct vs. indirect).
• Promo materials — banners, landing pages, coupon codes, XML/CSV product feeds (see Tools).