Advertiser dashboard: reports and what they show

Modified on Mon, 17 Aug at 11:06 PM

Log in at app.indoleads.com with your advertiser account. Under Reports:

ReportShowsFilters
Conversions logEvery conversion: Click ID, Txn ID, publisher ID, offer, click time, conversion time, sale amount, GMV/payout, status, publisher source. Approve/Decline here.offer, publisher, date, status, conversion ID, click ID
Clicks logEvery click: click ID, publisher, offer, IP, country, device, bot flag, time. Search a single click by ID or download the range as CSV.offer, publisher, date, click ID
Offers reportPer offer: clicks, conversions, CR %, GMV, declined / pending / approved GMV.offer, publisher, date, GEO
Countries reportPer country: conversions, GMV split by status.offer, publisher, date
Daily reportClicks and conversions per day.offer, date
Dead links reportClicks arriving on offers/landing pages that are inactive — fix the landing or notify us.offer, date

Download statistics on any report → CSV.

Reading the numbers

  • GMV = sale amounts passed in your postback/pixel; payout = commission calculated from your offer terms (or rate if you send it).
  • Pending GMV growing month over month = you're behind on validation.
  • Clicks without conversions from one publisher/source over a long period → tell your manager; that's what the bot flag and clicks log are for.
  • Country = country of the click IP, not the shipping address.

Need a scheduled export or API access to your data? Ask your manager.

Was this article helpful?

That’s Great!

Thank you for your feedback

Sorry! We couldn't be helpful

Thank you for your feedback

Let us know how can we improve this article!

Select at least one of the reasons
CAPTCHA verification is required.

Feedback sent

We appreciate your effort and will try to fix the article